Strategic, actionable, visual solutions to make you stand out in the crowded marketplace.
Delivering customized visual solutions for all aspects of the book creation process through evocative and brand-specific designs.
As a true bibliophile and an artist at heart, I have loved books my entire life. There is nothing I love more than helping authors bring their vision to reality by designing beautiful covers and interiors for their books.
I am a passionate designer with over twenty years of branding and graphic design experience and in-depth knowledge of the publishing industry. My design approach begins with understanding clients' needs and desires for their company and products. I then collaborate with my client to implement their vision into creations that make their brand stand out. A successful visual problem solver, I am highly adaptable, and I adjust my design aesthetic to deliver solutions that meet my clients' vision while staying within budget.
Before moving to Arizona, I was fortunate to experience different parts of the world, having grown up in Germany and Australia. I am still fluent in German.
Here are some interesting facts about me:
I am an award-winning children's book illustrator and have illustrated several picture books and chapter books. You can see my illustration and other publication credits here:
Tanja Bauerle, Children's Book Writer & Illustrator - https://tanjabauerle.com/
I am an award-winning scenic designer for theatre, and have worked on over 50 theatre productions in the Phoenix Valley. You can see some of my theatre work here:
Set Design by Tanja - https://setdesignbytanja.com/
What customers are saying about working with me:
Logo Design & Branding Solution:
Tanja designed a new logo and branding for my freelance editorial business and I am thrilled by what she came up with. I didn't know what to expect, having never had anything bespoke designed for me, but the process was amazingly insightful and collaborative.
After I filled out Tanja's branding questionnaire, we met to discuss it before she presented me with many different options to choose from. Once we narrowed it down, Tanja designed the perfect logo and a color palette that I absolutely love. I am most impressed by the tagline she suggested. Even though the tagline was derived from what I wrote in my questionnaire, it never occurred to me to use it to encapsulate my personal brand.
Tanja is brilliant and I highly recommend working with her! You won't regret it.
Susan Chang, Susan Chang Editorial | New York
Picture Book Design:
Tanja Bauerle came highly recommended as a book designer for my latest illustrated children’s book project. She is a proven expert with experience not only in book design, but in picture book illustration. As an international picture book illustrator award winner, as well as a local book designer award recipient, Tanja brings much to my current children’s book project.
Additionally, Tanja serves as a consultant to my talented children’s book illustrator. Meanwhile, I’m learning much about the delicate details of front-to-back book design principles. Tanja brings the art and science of picture book visual creation to the forefront along with her leadership and current knowledge in the children’s book industry. I look forward to her Zoom feedback sessions as well as her written feedback for bringing my latest children’s book to life.
Tanja is professional and enthusiastic in her work. She makes the book production process a joy!
Andrea Tovar, Ed.D. & Picture Book Author | Arizona
Art Direction & Illustration Mentoring:
Working with Tanja is wonderful - her insight is rich with experience and feedback and suggestions are clear and easy to understand. I'll be able to carry the things I've learned from her far into my career as a storyteller!
Kenie Bowen, Illustrator | Arizona
Book Cover & Picture Book Design:
Tanja Bauerle is an innovative book designer who worked in tandem with me to produce a distinctive children’s book. She built on my ideas, helping me to create a better book.
Diane Phelps Budden, Author, Publisher, Storyteller, Educator | Arizona
Branding Consultation:
This project started as a simple logo design and brand development, but I feel like I received a master class in design along the way. Now I have a cohesive, professional visual brand that I can continue to iterate on as my business grows.
Sara Fujimura, Young Adult Author, Authorpreneur, Literacy Advocate | Illinois